Market Validation & Pricing Workshop: From gut feeling to a go-to-market plan
How do you price something nobody has bought before? Batch #3 spent a day finding out.
Most science founders can explain their technology in great detail — and their pricing in one hopeful sentence. Our September workshop set out to change that.
Teams worked through customer interviews, willingness-to-pay experiments and simple unit-economics models. By the afternoon every company had a first pricing hypothesis and a plan to test it with at least five real buyers before the next milestone review.
The workshop was led by Tomas Lindqvist of Sawgrass Ventures, with case studies from two of our alumni companies.
Would you like to learn more about how we support science-based start-ups in biotech, medtech and the life sciences? You will find everything about our programme here.